Oct 30, 2012, 4:39 PM EDT
The Irish didn’t just open their season last night—they exploded onto the court with a 111-52 victory in their exhibition game against Quincy. Quincy head coach Marty Bell said that in his four exhibition games played at Notre Dame, this team is the best Coach Brey has ever had.
But the win wasn’t the only statement that Brey opened the season with. The three-time BIG EAST Coach of the Year kicked off the season wearing his trademark mock turtleneck in pink.
The wardrobe choice was a part of Breast Cancer Awareness month. Brey told fans that if he were to get to 5,000 friends on Facebook by the first exhibition game, he would don a “pink mock.”
It didn’t take the Notre Dame fan base long to respond.
“It took us four days to go from 2,200 to 6,500,” Brey recalls.
“My brother is like my social media consultant since I’m helpless in that world. He said, ‘Here’s what we’re going to do to generate more interest.’ And I said, ‘Let’s do it.’”
There was certainly a lot of buzz in Purcell Pavilion last night when Brey walked onto the court. The pink shirt was not something hiding away in his closet—he had to order it special for the event online.
“I think we did raise more awareness,” Brey says. “I had a lot of people all week that I saw and they said, ‘Oh, Coach, you’re breaking out the pink mock.’ It was the talk in town, and I would think the local Cancer Association probably got a few more donations.”
One big donation came from Brey himself, who presented the American Cancer Society with a $5,000 check center court before the game–one dollar for each Facebook friend who responded to the challenge.
He may never wear it again, but we can all enjoy the knowledge that Coach Brey has a pink mock turtleneck hanging in his closet now.
About In The Paint
Women’s Basketball on YouTube
- #McGrawHoF☘️ Series: McGraw has coached 19 different consensus All-Americans, including current three-time winner… twitter.com/i/web/status/8… 9 hours ago
- #McGrawHoF☘️ Series: 4 years -- 4 ACC tournament titles Relive the 2017 celebration #GoIrish https://t.co/kdXUYvzrqI 1 day ago
- Why did Danielle Patterson pick Notre Dame? Get to know the birthday girl in our latest 60 Second Drill! 👀… twitter.com/i/web/status/8… 1 day ago
- Join us in wishing Danielle Patterson a very Happy Birthday! Enjoy your day, @d_patterson33! 🎉🎂🎁 https://t.co/W3kvqp0aag 1 day ago
- Big night for the Irish☘️ in the WNBA, including a #NotreDame showdown out West between @kaymac_2123 & @jewellloyd. https://t.co/VoTONjGClb 1 day ago
Men’s Basketball on YouTube
- Our @Martin_Geben prepping for @FISUnetwork in Taipei with @musukrepsinis 1st game Aug 20 vs Israel #SUTaipei2017 https://t.co/Yl7idcF7Gd 2 days ago
- With a heavy heart, we announce the passing of Irish legend Tom Hawkins. A trailblazer and true 'Notre Dame Man.'… twitter.com/i/web/status/8… 3 days ago
- DYK? 🤔❓ @MattyFarr3 set the @NDmbb school record for 3FG% in ACC play last season? #Sharpshooter https://t.co/A1hJT9GuhR 4 days ago
- 🏅🔓 Achievement unlocked! @Martin_Geben takes out his first backboard in Taipei with Lithuanian Student Team. 🤞hope… twitter.com/i/web/status/8… 5 days ago
- RT @NDmbbSID: In China, @Martin_Geben finishes pre-World University Game Tour with another huge game vs. Montenegro - 22 MP, 21 pts, 7 reb… 1 week ago
- M. Soccer. #10 Irish, Valpo Clash In Annual Grassroot Soccer Contest
- W. Soccer. #18 Irish, Butler Draw 0-0 In 2017 Lid-Lifter
- Football. EXCLUSIVE: Rockne Heritage Uniforms Unveiled
- M. Lacrosse. Four Irish Alums Set To Play For MLL Championship
- Cross Country. Cross Country Tabs Four Captains for 2017 Season